It’s where copy gets shared with designers via separate emails, Word documents, Google Docs, Dropbox links and loads of other methods that breaks apart your carefully integrated process up until then.Ĭollaboration can exist here and we’ll tell you how to easily simplify the whole process and make it continuous and seamless right through to the end. InCopy has the power to plug this black hole. Our (hopefully!) educational ebook talks about the importance of Adobe® InCopy® and how it’s being majorly underused in the creative journey. In just this one specific area you’ll be astonished at how much time and energy you could save, compared to what seems to be considered the normal workflow right now. The black hole is in the synchronising and placing of copy on the InDesign template and the collaboration of this combined content right through to publishing. And this applies across any sized team, not just the big guys with multi-channeled workflows. It seems that too many creatives are missing a trick and falling down a black hole when producing content. We’ve done all the research and hard work into this space for you and have produced a free new ebook called Why You Should Be Using Adobe InCopy In Your Content Creation Process to help you get your head around it. It’s around the area of content creation and collaboration, specifically for teams using Adobe® InDesign® to produce digital and print layout work. And these teams often have pretty tight workflows already. So we’ve done some digging into a major frustration of a ton of creative design and marketing teams we talk to.
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